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Driving awareness of the campaign, we placed celebratory features with schools, celebrities, and teachers on BBC Breakfast, BBC Morning Live, and ITV This Morning, securing a surprise appearance from Cat Deeley’s primary school teacher Mrs Cotteril on live TV.
Original research, showing teachers are second only to parents in shaping young people’s lives, also secured widespread coverage, with celebrity teacher Bobby Seagull, spreading the word far and wide in back to back interviews on the day.