Another Word

As part of KP Nuts’ partnership with Movember, we created their first-ever retailer-led video campaign, encouraging retailers to ‘check their nuts’ for testicular cancer awareness month.

Description

With time-poor retailers relying heavily on word of mouth, we cast influential shop owners in an irreverent, selfie-style film designed “by retailers, for retailers.” The cheeky campaign used peer-to-peer authenticity to tackle a taboo topic head-on.

The campaign balanced humour with a serious health message, and through social media, trade press and in-store activations, reached over 15% of the UK’s independent retailers and positioned KP Nuts as a brand using its voice and retailer relationships to drive meaningful social change, with humour, heart, and high visibility.

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Matt Collins, Trading Director, KP Snacks: “Word-of-mouth is hugely important and influential amongst retailers, so we wanted to create a memorable campaign to make a real difference and remove the stigma.”

Check your nuts | KP

As part of KP Nuts’ partnership with Movember, we created their first-ever retailer-led video campaign, encouraging retailers to ‘check their nuts’ for testicular cancer awareness month.